Color
Primary, secondary, grayscale, and accessibility rules.
This page is evolving. Additional assets will be added as required.
Color system
Identomat uses a focused palette.
Primary colors carry the brand.
Secondary and grayscale colors support clarity and hierarchy.
Primary Colors
Primary colors define the core identity of Identomat. They should be used consistently across digital and print materials to ensure strong brand recognition.
Use the primary color for the most important interactive and brand-defining elements, keeping it dominant over any support colors.
Electric Purple tint pallete
Primary colors define the core identity of Identomat. They should be used consistently across digital and print materials to ensure strong brand recognition.
Secondary Colors
Secondary colors support the primary palette and add flexibility to layouts. They should be used sparingly to complement, not overpower, the primary colors.
Use one or two support colors in a layout. Do not use the full palette at once.
Grayscale Colors
Grayscale colors provide neutral balance and are used for backgrounds, text, and supporting elements. They help maintain clarity and hierarchy.
Gray backgrounds are useful for UI framing, but not always for logo placement.
Core rules
use purple for primary brand moments
use white and black for contrast and structure
use secondary colors as support, not replacement
use grays for text, surfaces, borders, and UI hierarchy
check contrast before publishing
For print materials, use the separate print palette on the Printing page.
Last updated