Brand Logo

Use the approved logo lockup as the primary brand signature. The lockup combines the logomark and wordmark into one system. Approved logo forms, spacing, backgrounds, and misuse rules.

Download logo assets

This page is evolving. Additional assets will be added as required.

Logo lockup

Use approved logo files only.

The logo lockup is the primary brand signature.

Identomat logos

Wordmark horizontal brand

Download SVG

Wordmark horizontal white

Download SVG

Wordmark vertical brand

Download SVG

Wordmark vertical white

Download SVG

Icon brand

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Icon white

Download SVG

Always use official logo files. Never rebuild the logo in another tool.

Logo Clear Space

Logomark

Horizontal Wordmark

Vertical Wordmark

Logo Don'ts

ⓧ Don’t change colors

ⓧ Don’t stretch/skew

ⓧ Don’t apply gradients

ⓧ Don’t apply shadows

ⓧ Don’t rotate

ⓧ Don’t use only wordmark

Decision rule

If a layout forces you to alter the logo, change the layout instead. The logo should adapt by size or version only.

Consistency matters more than variation. Repetition builds recognition.