Brand Logo
Use the approved logo lockup as the primary brand signature. The lockup combines the logomark and wordmark into one system. Approved logo forms, spacing, backgrounds, and misuse rules.
Logo lockup
Use approved logo files only.
The logo lockup is the primary brand signature.
Identomat logos
Wordmark horizontal brand
Wordmark horizontal white
Wordmark vertical brand
Wordmark vertical white
Icon brand
Icon white
Always use official logo files. Never rebuild the logo in another tool.
Logo Clear Space
Logomark
Horizontal Wordmark
Vertical Wordmark
Logo Don'ts
ⓧ Don’t change colors
ⓧ Don’t stretch/skew
ⓧ Don’t apply gradients
ⓧ Don’t apply shadows
ⓧ Don’t rotate
ⓧ Don’t use only wordmark
Decision rule
If a layout forces you to alter the logo, change the layout instead. The logo should adapt by size or version only.
Consistency matters more than variation. Repetition builds recognition.
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